Problem for Brands

•India has multiple B2B marketplaces to sell products, but all are focused on revenue only and try to sell goods to big distributors.

•No platform helps brands to connect them to Retailers directly who make final sales of products.

•Most of the marketplaces have no control over purchases. They buy from anyone who wants to sell even from those who are spoiling the brand's market by pricing or fake products.

•No marketplace helps brands to expand their distribution channel.

•No marketplace care if brands want to sell their products via their channel or not.

•No marketplace work as an extended arm for brands to enhance customers' good experience.

•Brands don’t know where their products are selling well, and which they need to improve.